Author Spotlight: Julie Embleton

Today I would like to introduce Julie Embleton to you. Julie is a new adult fantasy author. She is also famous in the writing community for her extensive support to indie authors. And on top of all that, she’s just an amazing person who kindly agreed to answer some of my questions today.

Let’s dive in.

Hey, Julie! Thanks again for finding the time to do this. Could you tell us a little bit about yourself, please?

I’m an Irish lass, and I live right beside the Irish Sea in north County Dublin. I lived abroad for many years, but always missed Ireland—yes, even the weather. 

I write paranormal fantasy for the New Adult genre, so readers will find vampires, werewolves, witches and all sort of other paranormal folk in my tales. I’ve also written short stories for two fairytale retelling anthologies.

When not crafting stories from the voices in my head, you’ll find me with my tarot cards. I’ve been working as a professional tarot reader for the last six years and will soon be launching my brand new tarot website: www.creativesoultarot.com. The occult fascinates me, and I’m looking forward to sharing this passion through my blog, while continuing to offer guidance with tarot.

My career background has hotel management and HR, but I’ve just been made redundant after eighteen years with the same company, and am now taking the next year to work for myself as both an author and tarot reader, so exciting times ahead! 

I’m a mum to a sassy teenager, and slave to two crazy cats.

You can find me www.julieembleton.com or @julieembletonauthor on Instagram

I just love it how you described the essence of the human-feline relationships! Have you always wanted to become a writer? Or were there any other dreams?

I never dreamed of being an author. I loved books as a kid and was an avid reader, but the idea of writing didn’t kick in until I was a teenager and we studied creative writing in school. From then on I wrote dozens of stories, but they were always just for me. 

As a kid, I wanted to be a nurse, but after a stay in hospital, I realised it involved dealing with puke, so I dropped that idea like a hot potato. I then fell in love with art, and soon settled on becoming a graphic designer which I now hold a degree in, but shame on me, I never followed it as a career. I fell into Hotel Management, then HR, but along the way, carried on scribbling my stories until I decided to brave independent publishing in 2013. I’m due to publish my eighth book in September 2021. 

Oh, wow, this is amazing! Eighth book! Congratulations! What is the thing you enjoy most about writing?

The escapism. It’s daydreaming on a grand scale, and I get paid for it too! For me, there’s nothing more addictive than the creative flow where plots, characters and dialogue pour onto the page. When I’m in that zone, reality fades into the background. Time stops too. That in-between place makes me feel like I’m living in a different dimension and sometimes it’s hard to come back to reality.     

I know what you mean. Love that feeling! What, in your opinion, is the hardest part of being a writer?

The marketing. I think for the most part that authors are an introverted lot, so putting ourselves out there and shouting for attention is as unpleasant as a hot needle to the eyeball. The self-publishing industry has changed so much since I first began, and keeping on top of trends, skills and technology is a full time job in itself. Over the next year I’m planning deep dives into Amazon ads and other marketing tools. A lot of my fellow authors are as mystified about these strategies as I am, so I’m hoping to blog about my findings!

Amazon ads. 🙈 Still dreading the thought of diving into that. I’ll be looking forward to reading about your experience! But back to your writing — please tell us more about your book series!

The Voyager Chronicles series is a trilogy that flips between the modern and medieval, with realm-hopping, sorcery shenanigans, despicable villains, gutsy heroes and heroines, and a sprinkle of romance.

In order, the titles are: The Dawning, The Veiling, The Claiming. 

The Turning Moon series is centred around two werewolf packs and the paranormal threats they face from demons, fellow werewolves and even vampires. While my books are not classed as romance, there’s always romantic suspense within the plot, as I love a good happy ever after and can’t resist playing matchmaker with my characters. My next release, Torn, is book four of the Turning Moon, and book five is already under way!  In order, the titles are: Bound, Released, Haunted, Torn (due September 2021) 

Congrats again on the upcoming release! The series sound absolutely awesome! Here’s another thing I wanted to ask you: you are known in the Instagram writing community for the support you provide to indie authors. Can you tell us a bit more about that? When and why did you decide to start doing it? How did the famous #selfpromotesunday come into existence?

Following a conversation with a fellow author who worried she was being pushy when she self-promoted, (there’s that pesky fear of marketing again) I started the tag so indie authors could come together to share their work, with the emphasis on their post being a shameless self-promote. With a dedicated weekly tag, I wanted to give authors the opportunity to shout about their work, but also have a place to meet new friends, offer support and encouragement, ask for advice, and of course, add even more titles to heaving To Be Read piles. I didn’t think it would become as popular as it is. Even now, I get authors messaging me to say it’s the only time they promote and feel like they have the ‘right’ to because they’re using the tag. I’ve met dozens of my author friends through #selfpromotesunday and have discovered some of my favourite indie books through it too. When I first started, there were only two posts that had ever used the tag, now there are over 5000! As the host, I do my best to comment on every post, and I also share many posts on my stories, just to spread the bookish goodness even farther. 

5000 posts! Julie, this is incredible! Thank you again for everything you do for indie authors! I remember that your account was blocked by Instagram, and you had to start from scratch again. That was so amazing! Not the fact that you lost your account, of course. You know what I mean. 😅 My sincere admiration to you! Why do you think it happened? Any advice on how to prevent it? Where did you find the strength and patience to do it all over again? By the way, you’re an absolute star! ⭐️

Ah, Instagram. The platform I love to hate. In January of 2021 I did unfortunately get locked out of my @julie_embleton account. Two years before then, I had downloaded a follow/unfollow app which I used a few times, found useless and forgot all about. I came across a warning on another platform about Instagram cracking down on accounts using third party apps like Later, Repost, Follow/Unfollow apps etc, and as I never used the follow app, I decided to delete it. I opened the app to see what steps I needed to take before deleting it, but because I hadn’t used it in so long, and had gained almost 2.3k followers since I’d last opened it, my guess is that it connected to Instagram and they flagged it as a phising attempt. Now when I try to log in to my old account I’m told I need to request a security code to prove it’s me accessing my account. I’ve requested it over and over since January, but the email never arrives (even though they can still email the same address with reminders of what I’ve missed since I last logged on to the account. Go figure, eh?) 

From what I’ve heard, I’ll never get the account back which is disappointing. It’s not the end of the world, but it’s been tough starting from scratch all over again. I had almost 2.5k followers, but thankfully, within days of opening my new account, @julieembletonauthor lots of my Instagram friends immediately followed so I wasn’t left in the wilderness. I still use Later and Repost with my new account, but will definitely stay away from the follow/unfollow apps. I’d encourage users to do research into any apps that link to Instagram. I know lots of people who’ve been locked out and all are still out in the cold like me with years of work lost. There’s no direct customer service in Instagram, so pleas and request for help fall on deaf ears. I now have an account on MeWe and Vero, but Instagram is my main platform, even though I’d punch it in the throat if I could.  

Oh, goodness, I’m glad that I have no idea how to use those apps – I guess it’s safer this way. 😅 And yes, if I were you, I’d definitely want to punch it in the throat too. 🙈 Here’s another question. Considering how much kindness and support you’re giving out to others, I really hope you’re getting it back too! Are you?

Yes, most definitely, but I don’t keep score! When I get excited about a book, I have to shout about it, it’s as simple as that. And I really enjoy sharing the Self Promote Sunday posts because I know for some authors, it’s not easy to put themselves out there, so a share here and there is simply spreading the love. 

What advice would you give to aspiring authors?  

Read, write, read, write, read, write. The more you read, the more technical skill you’ll develop and employ. The more your write, the stronger your unique voice will become. 

Dream big, believe in yourself, and don’t let anyone talk you down. 

I think finding your tribe is vital, too. When you gather with people who are on your wavelength and aspiring for similar goals, there’s no ladder with ‘top and bottom’ achievers, it’s just everyone walking hand in hand, helping each other along the way. Your tribe are also the people who’ll nudge you out of your comfort zone and help you take bigger, braver steps that you mightn’t have taken on your own. But most importantly, they’re the people who’ll champion you and be there for your wins and fails!

Thank you for the brilliant advice, Julie! I couldn’t agree more about the importance of finding your tribe. I’m forever grateful for all the support I have received (and keep receiving) from the writing community. And I try to do my best to pay it forward. Once again, thank you for everything and I’m wishing you tremendous success in everything you do!

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